Writing
41 pieces on search, written for business owners.
No newsletter signup, no gated PDFs. If something changes in search that affects a business in this region, I write up what it means.
2026
- What I Check First When a Client's Enquiries Dry Up
- What an SEO Audit Turns Up for a Cairns Business
- Why a Worse Website Still Outranks You in Cairns
- Why I Won't Put a Small Cairns Budget Straight Into Performance Max
- Half the People Searching "Plumber Cairns" Are Not in Cairns
- Same SEO Work, Different Maths by Industry in Cairns
- 70 Searches a Month: What a Thin Market Does to Google Ads
- Why AI Search Names Directories, Not Cairns Businesses
- PPC vs SEO: What Should Your Cairns Business Try First?
- Signs Your Google Ads Account Needs Attention
- What a Google Ads Audit Actually Finds
- The SEO Mistake Most Cairns Hospitality Businesses Make
- SEO Lessons From Training FNQ Tourism Operators
- Local SEO Trap in Port Douglas, Mareeba & Tablelands
- I Tested Whether You Still Need a Web Developer
- Google's New AI Search Report: What It Actually Shows
- Who AI Search Recommends To Your Cairns Customers
- What Is AEO? A Cairns Guide to Answer Engine Optimisation
- Best AI Tools for Small Business in Cairns (2026 Comparison)
- How to Spot a Fake AEO Agency
- Getting More Google Reviews: What Changed in 2026
- How to Set Up Google My Business (Google Business Profile)
- How to Set Up Google Analytics for a Cairns Business
- How to Set Up Google Search Console for a Cairns Business
- Google June 2026 Spam Update: Should You Worry?
- What SEO Agencies Get Wrong for Family Lawyers in Cairns
- Google Rebuilt Search: What Small Businesses Need to Know
- Why Your Cairns Business Isn't Showing Up in AI Search
- What Google's AEO Guide Actually Says
- March 2026 Core Update: What It Means and What to Do Now
- Local SEO vs National SEO for Cairns Businesses
- Google Discover Update: What It Means for Cairns Business
- AI Mode Is Changing Google Search for Cairns Business
2025
- 2025 SEO Year in Review for Cairns Businesses
- Why Did Rankings Move in November 2025?
- Is SEO Dead? What October 2025 Tells Us
- SEO Volatility in September 2025 for Cairns Business
- The June 2025 Core Update: What You Need to Know
- Google AI Overviews: What Cairns Businesses Need to Know
- Beyond Google Rankings: What Cairns Businesses Should Know