Do You Still Need a Web Developer? I Tested It
I used Claude Code to build and deploy a real website with no developer involved. Here's what actually happened, and where it does and doesn't hold up for a small business.
Google's New AI Search Report Is Live. Here's What It Actually Tells You
Google quietly gave website owners a new lens into AI Overviews and AI Mode inside Search Console. I dug into what it actually shows, what's still missing, and whether it's worth chasing yet if you're running a business in Cairns or FNQ.
Who Is AI Search Recommending To Your Cairns Customers?
When someone in Cairns asks AI search who to call, the answer isn't necessarily the best business. It's whichever domains the AI has learned to trust. I ran the check to find out what that actually looks like.
What Is AEO, and What Does It Mean for Cairns Businesses?
AEO runs on the same SEO fundamentals, just aimed at a new kind of search result. Here's what that means for a Cairns business trying to get found in AI Overviews.
Best AI Tools for Small Business in Cairns: What Actually Works
Every AI subscription costs around $30 to $35 a month in Australia and claims to be the best. Here's which one actually earns its keep for a small Cairns business, based on what I use across client work every week.
How to Spot a Fake AEO Agency (And What Real AEO Looks Like)
You have been told AI is changing everything and you need an AEO strategy. Here is what AEO actually is, why it is mostly just good SEO, and how to spot someone selling you smoke.
How to Get More Google Reviews (2026 Rules)
Reviews decide who shows up in local search and who the customer chooses. But the rules changed in 2026, and a lot of common tactics are now violations. Here is how to do it right.
How to Set Up Google My Business (Now Google Business Profile)
For a local business this is the single most valuable free thing you can do online. Here is how to claim, verify, and set up your Google Business Profile properly.
How to Set Up Google Analytics (and What It Actually Tells You)
Search Console shows what happens in Google. Analytics shows what people do once they reach your site. Here is how to set up GA4 properly and read it without guessing.