SEO and AEO Consultant based in Cairns, FNQ

Google Just Rebuilt Search — Here's What Small Business Owners Need to Know

Google rebuilt search from the ground up at I/O 2026. For small business owners in Cairns and regional Queensland, here's what actually changed, what it means for your customers finding you, and what to do about it without getting lost in the jargon.

What Google's AEO Guide Actually Says (And What You Can Ignore)

Google recently published an official guide on optimising for AI-powered search features. Here's what it actually says, what's worth acting on, and what you can safely ignore.

What the March 2026 Core Update Means and What to Do Now

Google's March Core Update Just Finished. Here's My Take. Google's March 2026 Core Update finished rolling out on April 8 - 12 days from start to finish, coming in under Google's usual "up to two weeks" estimate. If your traffic moved

Local SEO vs National SEO — Why Businesses in Cairns and Regional Queensland Need a Different Approach

One of the most common mistakes I see regional businesses make when they start thinking about SEO is applying a national playbook to a local problem. They read an article written for an e-commerce brand competing across Australia, or they hire a Sydney agency that treats Cairns like a

Google's Discover Update and the Rise of AI Overviews — What It Means for Your Business

Google's February 2026 Discover core update and rapid AI Overviews expansion are reshaping how regional businesses get found online. Here's my practical take on what's changed and what to do about it.

How AI Mode Is Changing Google Search — And What It Means for Regional Businesses

If you have used Google Search in the past few weeks, you may have noticed something different. Ask a follow-up question after an AI Overview appears, and instead of staying on the same page, Google now drops you straight into AI Mode — a fully conversational search experience powered by

2025 Was the Year AI Took Over Search — Here's What That Means for Your Business in 2026

2025 was the year AI search stopped being a talking point and started being the reality. Here's my honest wrap-up of what changed, what it means for businesses in Cairns and regional Queensland, and where to focus in 2026.

Google Said Nothing Changed in November. So Why Did Your Rankings Move?

If you watched your Google Search Console data through November and noticed your rankings shifting - sometimes significantly - you're not imagining it. A lot of businesses saw volatility. The confusing part is that Google didn't announce a core update. Here's what actually happened, and what

Is SEO Dead? Google's Record Revenue Says Otherwise — October 2025 Update

October 2025 brought unconfirmed ranking volatility, a new AI browser from OpenAI, and Google posting record revenues. Here's what it all means for businesses in Cairns and regional Queensland trying to stay visible online.