Adam GuerinSEO & AEO Consultant

Cairns, Far North Queensland

Straight answers about search.

I am Adam Guerin, an independent SEO and AEO consultant in Cairns. I work with small and medium businesses across Far North Queensland and regional Australia, I take one client per industry, and I do the work myself.

The Cairns Esplanade lagoon, looking north along the waterfront
Answered by Adam Guerin

Do I still need SEO if AI is answering everything?

Yes, and the reason is fairly boring. AI answers get assembled from pages that already rank and from businesses whose details are already straight1. The work that gets you cited in an AI answer is mostly the work that got you ranking in the first place.

What has genuinely changed is how you measure it, and how much of the hype is worth paying for2. Most of the special AI optimisation tactics being sold right now are not.

What I do

Three ways to work together.

Writing

Latest on search.

No newsletter signup, no gated PDFs. If something changes in search that affects a business in this region, I write up what it means.

See all writing (34 pieces)