Most family law websites in Cairns have been optimised using tactics that sound credible and don't work. Here's what a recent Google conference confirmed, and what actually drives local visibility.
Google rebuilt search from the ground up at I/O 2026. For small business owners in Cairns and regional Queensland, here's what actually changed, what it means for your customers finding you, and what to do about it without getting lost in the jargon.
AI Overviews, Gemini, ChatGPT - your customers are getting answers from AI before they ever click a link. Here's what that means for your Cairns business and how to think about it.
Google recently published an official guide on optimising for AI-powered search features. Here's what it actually says, what's worth acting on, and what you can safely ignore.
Google's March Core Update Just Finished. Here's My Take. Google's March 2026 Core Update finished rolling out on April 8 - 12 days from start to finish, coming in under Google's usual "up to two weeks" estimate. If your traffic moved
One of the most common mistakes I see regional businesses make when they start thinking about SEO is applying a national playbook to a local problem. They read an article written for an e-commerce brand competing across Australia, or they hire a Sydney agency that treats Cairns like a
Google's February 2026 Discover core update and rapid AI Overviews expansion are reshaping how regional businesses get found online. Here's my practical take on what's changed and what to do about it.
If you have used Google Search in the past few weeks, you may have noticed something different. Ask a follow-up question after an AI Overview appears, and instead of staying on the same page, Google now drops you straight into AI Mode — a fully conversational search experience powered by
2025 was the year AI search stopped being a talking point and started being the reality. Here's my honest wrap-up of what changed, what it means for businesses in Cairns and regional Queensland, and where to focus in 2026.