What a Google Ads Audit Actually Finds
Most Google Ads accounts I audit have the same three problems, and none of them show up in the dashboard your agency sends you.
Latest
The SEO Mistake Almost Every Cairns Hospitality Business Makes (And Why It's Rarely Their Fault)
It's not that hospitality operators don't care about SEO. It's that the job of running a kitchen or a front desk doesn't leave room to notice what's actually happening on the website.
What I Learned Training Tourism Operators Across Tropical North Queensland on SEO
A few patterns showed up in almost every tourism operator's site I looked at during TTNQ training sessions. None of them are exotic. Most are fixable in an afternoon.
The Local SEO Trap in Port Douglas, Mareeba and the Tablelands
Templated town pages don't fool Google, and they don't fool your customers either. Here's what actually earns local relevance across Port Douglas, Mareeba and the Tablelands.
Do You Still Need a Web Developer? I Tested It
I used Claude Code to build and deploy a real website with no developer involved. Here's what actually happened, and where it does and doesn't hold up for a small business.
Google's New AI Search Report Is Live. Here's What It Actually Tells You
Google quietly gave website owners a new lens into AI Overviews and AI Mode inside Search Console. I dug into what it actually shows, what's still missing, and whether it's worth chasing yet if you're running a business in Cairns or FNQ.
Who Is AI Search Recommending To Your Cairns Customers?
When someone in Cairns asks AI search who to call, the answer isn't necessarily the best business. It's whichever domains the AI has learned to trust. I ran the check to find out what that actually looks like.
What Is AEO, and What Does It Mean for Cairns Businesses?
AEO runs on the same SEO fundamentals, just aimed at a new kind of search result. Here's what that means for a Cairns business trying to get found in AI Overviews.
Best AI Tools for Small Business in Cairns: What Actually Works
Every AI subscription costs around $30 to $35 a month in Australia and claims to be the best. Here's which one actually earns its keep for a small Cairns business, based on what I use across client work every week.
Blogs
How to Spot a Fake AEO Agency (And What Real AEO Looks Like)
You have been told AI is changing everything and you need an AEO strategy. Here is what AEO actually is, why it is mostly just good SEO, and how to spot someone selling you smoke.
Guides
How to Get More Google Reviews (2026 Rules)
Reviews decide who shows up in local search and who the customer chooses. But the rules changed in 2026, and a lot of common tactics are now violations. Here is how to do it right.
Guides
How to Set Up Google My Business (Now Google Business Profile)
For a local business this is the single most valuable free thing you can do online. Here is how to claim, verify, and set up your Google Business Profile properly.
Guides
How to Set Up Google Analytics for a Cairns Business (And Read the Numbers Without Guessing)
How to set up GA4 properly for a Cairns business, and how to read what it tells you without guessing. Setup is the easy part, knowing what the numbers mean is where most small businesses get stuck.
Guides
How to Set Up Google Search Console (and Why Your Business Needs It)
Most small business websites are flying blind in Google. Search Console is the free tool that stops the guessing. Here is how to set it up properly.
Blogs
Google's June 2026 Spam Update: Should a Cairns Business Be Worried?
A plain read on the June 2026 spam update for local business owners. What a spam update is, whether it affects you, and what to do before you change a thing.
Blogs
What SEO Agencies Get Wrong for Family Lawyers in Cairns (And What Google Actually Rewards)
Most family law websites in Cairns have been optimised using tactics that sound credible and don't work. Here's what a recent Google conference confirmed, and what actually drives local visibility.
Blogs
Google Just Rebuilt Search — Here's What Small Business Owners Need to Know
Google rebuilt search from the ground up at I/O 2026. For small business owners in Cairns and regional Queensland, here's what actually changed, what it means for your customers finding you, and what to do about it without getting lost in the jargon.
Blogs
Why Your Cairns Business Isn't Showing Up in AI Search (And What to Do About It)
AI Overviews, Gemini, ChatGPT - your customers are getting answers from AI before they ever click a link. Here's what that means for your Cairns business and how to think about it.