Blogs
What a Google Ads Audit Actually Finds
Most Google Ads accounts I audit have the same three problems, and none of them show up in the dashboard your agency sends you.
Blogs
Insights and analysis on SEO, AEO, and Google updates from an independent consultant based in Cairns. Written for business owners across Far North Queensland and regional Australia
Blogs
The SEO Mistake Almost Every Cairns Hospitality Business Makes (And Why It's Rarely Their Fault)
It's not that hospitality operators don't care about SEO. It's that the job of running a kitchen or a front desk doesn't leave room to notice what's actually happening on the website.
Blogs
What I Learned Training Tourism Operators Across Tropical North Queensland on SEO
A few patterns showed up in almost every tourism operator's site I looked at during TTNQ training sessions. None of them are exotic. Most are fixable in an afternoon.
Blogs
The Local SEO Trap in Port Douglas, Mareeba and the Tablelands
Templated town pages don't fool Google, and they don't fool your customers either. Here's what actually earns local relevance across Port Douglas, Mareeba and the Tablelands.
Blogs
Do You Still Need a Web Developer? I Tested It
I used Claude Code to build and deploy a real website with no developer involved. Here's what actually happened, and where it does and doesn't hold up for a small business.
Blogs
Google's New AI Search Report Is Live. Here's What It Actually Tells You
Google quietly gave website owners a new lens into AI Overviews and AI Mode inside Search Console. I dug into what it actually shows, what's still missing, and whether it's worth chasing yet if you're running a business in Cairns or FNQ.
Blogs
Who Is AI Search Recommending To Your Cairns Customers?
When someone in Cairns asks AI search who to call, the answer isn't necessarily the best business. It's whichever domains the AI has learned to trust. I ran the check to find out what that actually looks like.
Blogs
What Is AEO, and What Does It Mean for Cairns Businesses?
AEO runs on the same SEO fundamentals, just aimed at a new kind of search result. Here's what that means for a Cairns business trying to get found in AI Overviews.
Blogs
Best AI Tools for Small Business in Cairns: What Actually Works
Every AI subscription costs around $30 to $35 a month in Australia and claims to be the best. Here's which one actually earns its keep for a small Cairns business, based on what I use across client work every week.