SEO
What Google's AEO Guide Actually Says (And What You Can Ignore)
Google recently published an official guide on optimising for AI-powered search features. Here's what it actually says, what's worth acting on, and what you can safely ignore.
Blog
Blog
What the March 2026 Core Update Means and What to Do Now
Google's March Core Update Just Finished. Here's My Take. Google's March 2026 Core Update finished rolling out on April 8 - 12 days from start to finish, coming in under Google's usual "up to two weeks" estimate. If your traffic moved
Blog
Google Said Nothing Changed in November. So Why Did Your Rankings Move?
If you watched your Google Search Console data through November and noticed your rankings shifting - sometimes significantly - you're not imagining it. A lot of businesses saw volatility. The confusing part is that Google didn't announce a core update. Here's what actually happened, and what
Blog
The June 2025 Core Update Is Rolling Out. Here's What You Need to Know.
Google announced its June 2025 Core Update on June 30. It's the second major core update of the year, following March, and it's still rolling out. Early data suggests this is one of the larger updates we've seen in a while - significant volatility is
SEO
What Google's AI Overviews Actually Mean for Businesses in Cairns and Regional Queensland
If you run a business in Cairns, Port Douglas, Townsville, or anywhere else in regional Queensland, you may have noticed that Google search results look a bit different lately. There is a new panel sitting above the usual list of websites — a summarised answer generated by artificial intelligence. Google calls
AEO
Your Google Rankings Are Not the Whole Story Anymore — Here's What Else Matters
If you have been watching your Google rankings closely over the past few months, you may have noticed something unsettling: the numbers keep moving. February 2025 has been one of the most volatile periods in Google Search in recent memory, with significant ranking fluctuations recorded on multiple dates throughout the