Blogs
How to Spot a Fake AEO Agency (And What Real AEO Looks Like)
You have been told AI is changing everything and you need an AEO strategy. Here is what AEO actually is, why it is mostly just good SEO, and how to spot someone selling you smoke.
Adam Guerin
SEO and AEO consultant based in Cairns, Far North Queensland. Sharing what I'm seeing in search - written for business owners, not algorithms.
Guides
How to Get More Google Reviews (2026 Rules)
Reviews decide who shows up in local search and who the customer chooses. But the rules changed in 2026, and a lot of common tactics are now violations. Here is how to do it right.
Guides
How to Set Up Google My Business (Now Google Business Profile)
For a local business this is the single most valuable free thing you can do online. Here is how to claim, verify, and set up your Google Business Profile properly.
Guides
How to Set Up Google Analytics for a Cairns Business (And Read the Numbers Without Guessing)
How to set up GA4 properly for a Cairns business, and how to read what it tells you without guessing. Setup is the easy part, knowing what the numbers mean is where most small businesses get stuck.
Guides
How to Set Up Google Search Console (and Why Your Business Needs It)
Most small business websites are flying blind in Google. Search Console is the free tool that stops the guessing. Here is how to set it up properly.
Blogs
Google's June 2026 Spam Update: Should a Cairns Business Be Worried?
A plain read on the June 2026 spam update for local business owners. What a spam update is, whether it affects you, and what to do before you change a thing.
Blogs
What SEO Agencies Get Wrong for Family Lawyers in Cairns (And What Google Actually Rewards)
Most family law websites in Cairns have been optimised using tactics that sound credible and don't work. Here's what a recent Google conference confirmed, and what actually drives local visibility.
Blogs
Google Just Rebuilt Search — Here's What Small Business Owners Need to Know
Google rebuilt search from the ground up at I/O 2026. For small business owners in Cairns and regional Queensland, here's what actually changed, what it means for your customers finding you, and what to do about it without getting lost in the jargon.
Blogs
Why Your Cairns Business Isn't Showing Up in AI Search (And What to Do About It)
AI Overviews, Gemini, ChatGPT - your customers are getting answers from AI before they ever click a link. Here's what that means for your Cairns business and how to think about it.