SEO
What Google's AEO Guide Actually Says (And What You Can Ignore)
Google recently published an official guide on optimising for AI-powered search features. Here's what it actually says, what's worth acting on, and what you can safely ignore.
Adam Guerin
News
What the March 2026 Core Update Means and What to Do Now
Google's March Core Update Just Finished. Here's My Take. Google's March 2026 Core Update finished rolling out on April 8 - 12 days from start to finish, coming in under Google's usual "up to two weeks" estimate. If your traffic moved
News
Google Said Nothing Changed in November. So Why Did Your Rankings Move?
If you watched your Google Search Console data through November and noticed your rankings shifting - sometimes significantly - you're not imagining it. A lot of businesses saw volatility. The confusing part is that Google didn't announce a core update. Here's what actually happened, and what
News
The June 2025 Core Update Is Rolling Out. Here's What You Need to Know.
Google announced its June 2025 Core Update on June 30. It's the second major core update of the year, following March, and it's still rolling out. Early data suggests this is one of the larger updates we've seen in a while - significant volatility is