Insights and analysis on SEO, AEO, and Google updates from an independent consultant based in Cairns. Written for business owners across Far North Queensland and regional Australia
Blogs
Google quietly pushed AI Mode into the mainstream in January 2026, powered by Gemini 3. Here's what actually changed, and what it means for how customers in Cairns and FNQ find your business.
Blogs
2025 was the year AI search stopped being a talking point and started being the reality. Here's my honest wrap-up of what changed, what it means for businesses in Cairns and regional Queensland, and where to focus in 2026.
Blogs
No confirmed core update, but plenty of businesses saw their rankings move through November. Here's what was actually driving the volatility, and how I'd check whether it affected you.
Blogs
October 2025 brought unconfirmed ranking volatility, a new AI browser from OpenAI, and Google posting record revenues. Here's what it all means for businesses in Cairns and regional Queensland trying to stay visible online.
Blogs
September 2025 was a month where the tools SEOs rely on broke, a spam update kept rolling, and AI Overviews hit 44% of queries. Here's what that means for businesses in Cairns and regional Queensland.
Blogs
Google's June 2025 core update is one of the bigger ones I've seen in a while, and it's still rolling out. Here's what's actually moving, why, and what I'd do (and not do) while the dust settles.
Blogs
AI Overviews now reach 1.5 billion users a month, and click-through rates are falling even as impressions climb. Here's what that actually means for a Cairns or regional Queensland business, and where I'd focus first.
Blogs
February 2025 was one of the most volatile months in Google Search I've seen in a while, with new quality guidelines, AI Mode testing, and a shift toward context over keywords. Here's what it actually means for a Cairns or regional Queensland business.
Blogs
Google squeezed two core updates into December 2024, and its CEO promised search would look noticeably different by early 2025. Here's my honest read on the year, and where I'd focus heading into 2025.