Blogs
What Google's AEO Guide Actually Says (And What You Can Ignore)
Google recently published an official guide on optimising for AI-powered search features. Here's what it actually says, what's worth acting on, and what you can safely ignore.
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Blogs
What the March 2026 Core Update Means and What to Do Now
The March 2026 Core Update wrapped up in just 12 days, faster than Google's usual timeline. Here's what it actually targeted, who felt it, and what I'd do next if your traffic moved.
Blogs
Local SEO vs National SEO: A Guide for Cairns & Regional Queensland
A national SEO playbook doesn't translate to a regional market. Here's the real difference between the two disciplines, and where I'd focus first if I were running local SEO for a Cairns or FNQ business.
Blogs
Google's Discover Update and the Rise of AI Overviews — What It Means for Your Business
Google's February 2026 Discover core update and rapid AI Overviews expansion are reshaping how regional businesses get found online. Here's my practical take on what's changed and what to do about it.
Blogs
How AI Mode Is Changing Google Search — And What It Means for Regional Businesses
Google quietly pushed AI Mode into the mainstream in January 2026, powered by Gemini 3. Here's what actually changed, and what it means for how customers in Cairns and FNQ find your business.
Blogs
2025 Was the Year AI Took Over Search — Here's What That Means for Your Business in 2026
2025 was the year AI search stopped being a talking point and started being the reality. Here's my honest wrap-up of what changed, what it means for businesses in Cairns and regional Queensland, and where to focus in 2026.
Blogs
Google Said Nothing Changed in November. So Why Did Your Rankings Move?
No confirmed core update, but plenty of businesses saw their rankings move through November. Here's what was actually driving the volatility, and how I'd check whether it affected you.
Blogs
Is SEO Dead? Google's Record Revenue Says Otherwise — October 2025 Update
October 2025 brought unconfirmed ranking volatility, a new AI browser from OpenAI, and Google posting record revenues. Here's what it all means for businesses in Cairns and regional Queensland trying to stay visible online.
Blogs
When SEO Tools Break and Rankings Shift — Lessons From September 2025
September 2025 was a month where the tools SEOs rely on broke, a spam update kept rolling, and AI Overviews hit 44% of queries. Here's what that means for businesses in Cairns and regional Queensland.