Blogs
How to Spot a Fake AEO Agency (And What Real AEO Looks Like)
You have been told AI is changing everything and you need an AEO strategy. Here is what AEO actually is, why it is mostly just good SEO, and how to spot someone selling you smoke.
Blogs
Insights and analysis on SEO, AEO, and Google updates from an independent consultant based in Cairns. Written for business owners across Far North Queensland and regional Australia
Blogs
Google's June 2026 Spam Update: Should a Cairns Business Be Worried?
A plain read on the June 2026 spam update for local business owners. What a spam update is, whether it affects you, and what to do before you change a thing.
Blogs
What SEO Agencies Get Wrong for Family Lawyers in Cairns (And What Google Actually Rewards)
Most family law websites in Cairns have been optimised using tactics that sound credible and don't work. Here's what a recent Google conference confirmed, and what actually drives local visibility.
Blogs
Google Just Rebuilt Search — Here's What Small Business Owners Need to Know
Google rebuilt search from the ground up at I/O 2026. For small business owners in Cairns and regional Queensland, here's what actually changed, what it means for your customers finding you, and what to do about it without getting lost in the jargon.
Blogs
Why Your Cairns Business Isn't Showing Up in AI Search (And What to Do About It)
AI Overviews, Gemini, ChatGPT - your customers are getting answers from AI before they ever click a link. Here's what that means for your Cairns business and how to think about it.
Blogs
What Google's AEO Guide Actually Says (And What You Can Ignore)
Google recently published an official guide on optimising for AI-powered search features. Here's what it actually says, what's worth acting on, and what you can safely ignore.
Blogs
What the March 2026 Core Update Means and What to Do Now
The March 2026 Core Update wrapped up in just 12 days, faster than Google's usual timeline. Here's what it actually targeted, who felt it, and what I'd do next if your traffic moved.
Blogs
Local SEO vs National SEO: A Guide for Cairns & Regional Queensland
A national SEO playbook doesn't translate to a regional market. Here's the real difference between the two disciplines, and where I'd focus first if I were running local SEO for a Cairns or FNQ business.
Blogs
Google's Discover Update and the Rise of AI Overviews — What It Means for Your Business
Google's February 2026 Discover core update and rapid AI Overviews expansion are reshaping how regional businesses get found online. Here's my practical take on what's changed and what to do about it.