Blogs

The June 2025 Core Update Is Rolling Out. Here's What You Need to Know.

Google's June 2025 core update is one of the bigger ones I've seen in a while, and it's still rolling out. Here's what's actually moving, why, and what I'd do (and not do) while the dust settles.

Blogs

What Google's AI Overviews Actually Mean for Businesses in Cairns and Regional Queensland

AI Overviews now reach 1.5 billion users a month, and click-through rates are falling even as impressions climb. Here's what that actually means for a Cairns or regional Queensland business, and where I'd focus first.

Blogs

Your Google Rankings Are Not the Whole Story Anymore — Here's What Else Matters

February 2025 was one of the most volatile months in Google Search I've seen in a while, with new quality guidelines, AI Mode testing, and a shift toward context over keywords. Here's what it actually means for a Cairns or regional Queensland business.

Blogs

Two Google Updates in One Month — What a Turbulent 2024 Means for Your Business Going Into 2025

Google squeezed two core updates into December 2024, and its CEO promised search would look noticeably different by early 2025. Here's my honest read on the year, and where I'd focus heading into 2025.