Annual SEO Check-Ups: Keep Your Website Healthy and Rankings Strong
Search engine optimisation isn’t a “set and forget” process. Google’s algorithms change, competitors adjust their strategies, and your own website evolves over time.
An annual SEO check-up keeps your site performing at its best and ensures you don’t lose ground in rankings — especially in competitive local markets like Cairns.
For example, if you run a Cairns reef tour business, the online landscape changes constantly. New tour operators pop up, travellers search differently depending on the season, and Google tweaks how it shows local results. Without a regular check-up, you could slip from page one without even realising it.
Continue reading...