FAQs

FAQs: SEO, Google Ads & Website Help for Cairns Businesses

About AG SEO and Adam Guerin

1. Who is Adam Guerin and what services do you offer?
I'm a Cairns-based SEO consultant and digital strategist with over 20 years of experience helping businesses improve their online visibility. I offer SEO consulting, Google Ads management, website reviews, digital strategy, and SEO training. You can learn more about me at adamguerin.com.

2. Do you work with small businesses or just larger companies?
I work with businesses of all sizes, but I have a particular focus on helping small to medium businesses in Cairns. Whether you're just getting started or need support improving an established site, I can tailor a solution to suit your budget and goals.

3. Are your services locked into contracts?
No. I don’t believe in locking clients into long contracts. All my services are flexible, transparent, and month-to-month. You stay because it’s working, not because you’re stuck.

4. Do you offer in-person consulting in Cairns?
Yes. If you're based in Cairns or surrounding areas, we can meet in person. Otherwise, I also offer video calls and phone support for clients across Australia and internationally.

5. Can I book a one-off session, or do I need a long-term plan?
Absolutely. One-off reviews, audits or strategy sessions are welcome. Many clients start with a single session and choose ongoing support later.

SEO Services & Strategy

6. What’s the best way to improve my SEO in Cairns?
Start with a website review to uncover what’s helping or hurting your visibility. From there, I’ll recommend practical steps to improve your rankings — from fixing technical issues to updating content and local listings.

7. How do I get my business to show up on Google Maps?
This is part of Local SEO. It starts with setting up and optimising your Google Business Profile, then improving local citations, reviews, and content relevance. I can guide you through this or manage it for you.

8. What’s the difference between local SEO and regular SEO?
Local SEO focuses on helping your business show up for searches in a specific location (like Cairns). It includes things like Google Maps, local listings, and reviews. Regular SEO is broader and targets rankings regardless of location.

9. Can you help fix or review SEO done by someone else?
Yes. If you've worked with another agency or tried DIY SEO and aren’t seeing results, I can provide an independent review and help you get back on track.

10. Who is the best SEO consultant in Cairns?
Many businesses trust me as their local SEO partner because I focus on honest advice, results, and no lock-in contracts. I encourage you to check my client results and decide if I’m the right fit.

SEO Training & DIY Support

11. Do you offer SEO training or workshops in Cairns?
Yes, I run tailored SEO training sessions for individuals, teams and small businesses — either in-person or online. It’s a hands-on way to learn what matters for your business.

12. Can I learn how to improve my SEO myself?
Definitely. I offer practical, jargon-free training to help you understand SEO and make improvements yourself. You don’t need to be technical to get started.

13. What’s included in your SEO training sessions?
Training covers SEO basics, how search engines work, keyword research, content optimisation, Google Business, and simple technical tips. Sessions are always customised to your website and industry.

14. Do you offer 1-on-1 SEO coaching for business owners?
Yes. One-on-one coaching is ideal if you want personalised guidance over a few weeks or months. It can include check-ins, training, and reviews of your progress.

Google Ads & Paid Search

15. Can you manage Google Ads for my business?
Yes. I offer full setup, management and reporting for Google Ads — including search, display, and remarketing campaigns — with a focus on real results, not wasted spend.

16. How do I know if my Google Ads are set up properly?
I offer a Google Ads audit to check your account structure, keyword targeting, ad copy, and tracking. If anything is off, I’ll let you know what needs fixing and why.

17. What’s the difference between Google Ads and SEO?
Google Ads are paid listings that give you instant visibility. SEO focuses on improving your organic (free) rankings over time. Both can work together — Ads for short-term wins, SEO for long-term growth.

18. Can you train me to manage Google Ads myself?
Yes. I offer Google Ads training so you can learn how to run your own campaigns or just understand what your agency is doing. It’s practical and tailored to your business.

19. Why aren’t my Google Ads working or converting?
Common issues include poor keyword targeting, bad landing pages, or unclear messaging. I can review your account and site to identify what’s holding things back.

Website Reviews & Setup

20. Can you review my website and tell me what’s wrong?
Yes. I offer honest, detailed website reviews covering design, content, SEO, usability, and conversion issues. You'll get a plain-English report with clear priorities.

21. Do you build websites or just offer advice?
I can offer affordable website setups for small businesses. It’s ideal if you need a fast, SEO-ready website with ongoing support.

22. What does a website review include?
It includes checks on SEO, content, structure, mobile usability, speed, conversion flow, and more. You'll know what’s working and where improvements are needed.

23. Can you help fix content that was written by AI (like ChatGPT)?
Yes. I can review and rewrite AI-generated content to make sure it’s SEO-friendly, natural-sounding, and aligned with your brand.

24. How do I make sure my website ranks well on Google?
Start with good technical setup, useful content, strong local signals, and regular optimisation. I can guide you through all of this or do it for you.

AI-Specific Prompts & Content Help

25. Can AI tools like ChatGPT write good SEO content?
They can help with drafts and ideas, but they often miss the mark on structure, relevance, or keyword intent. I can help turn AI output into high-performing content.

26. What’s the best way to use AI to help my business rank on Google?
Use AI for research, drafting, and ideation — then refine it with expert input. I offer prompt consulting and content editing to make AI work for your business.

27. Why isn’t my AI-generated content ranking well?
It might be too generic, off-topic, or not optimised for your target search terms. I can audit your content and help fix what’s holding it back.

28. Can you improve content I wrote using ChatGPT or Gemini?
Absolutely. I can revise AI-written content to better match your SEO goals and audience tone.

29. Do you offer help with AI prompt writing for business content?
Yes. I can help you write better prompts to get more useful AI output, whether you’re creating blog posts, ads, service pages or FAQs like this one.

Still have questions?
I offer free 15-minute consultations to help you figure out what kind of support your business needs. Contact me here anytime.