Digital Marketing ⁽²⁾

Adam Guerin 2 September 2025

Search Optimization: Why All the New SEO Acronyms Miss the Point

Every few months, the digital marketing world seems to come up with a new acronym. You’ve probably seen them floating around in posts, webinars, or conference talks:

SEO, GEO, AEO, AIO, AISO, LLMO, LEO, CEO, LSO, VSO, ISO, SMO, NEO, BEO…

It feels like we’re collecting alphabet soup at this point.

But here’s the thing: whether it’s called SEO, GEO, or something shiny and new, it all boils down to the same principle — Search Optimisation.

Adam Guerin 17 July 2025

AI Is Changing the Way People Search — What This Means for Small Business Marketing

Artificial intelligence isn’t just a buzzword anymore — it’s rapidly changing the way people interact with the internet. From voice assistants like Siri and Alexa to conversational tools like ChatGPT, the way we search for information is becoming more natural, more personalised, and more immediate.

For small businesses, this shift has big implications. Traditional approaches to SEO, Google Ads, and social media marketing are being challenged by new behaviours and new technologies. Understanding how AI is changing the game can help you stay visible, relevant, and competitive in a fast-evolving digital landscape.