AI ⁽⁴⁾

Discover how AI tools and strategies can help improve your marketing, content, and search visibility.

Adam Guerin 2 September 2025

Search Optimization: Why All the New SEO Acronyms Miss the Point

Every few months, the digital marketing world seems to come up with a new acronym. You’ve probably seen them floating around in posts, webinars, or conference talks:

SEO, GEO, AEO, AIO, AISO, LLMO, LEO, CEO, LSO, VSO, ISO, SMO, NEO, BEO…

It feels like we’re collecting alphabet soup at this point.

But here’s the thing: whether it’s called SEO, GEO, or something shiny and new, it all boils down to the same principle — Search Optimisation.

Adam Guerin 30 July 2025

Write Better Website Content with AI: Prompt Tips for Small Businesses in Cairns

Struggling to write your own website content? You're not alone. Whether you're a Cairns tradie, café owner, or local service provider, getting words on a page can feel like the hardest part of building a website.

The good news? Tools like ChatGPT and other AI writers can help you get started faster—with the right prompts.

In this guide, I’ll show you how to write effective AI prompts to generate clear, professional website copy for your small business. You don’t need to be a tech expert or a copywriter—just follow the examples below.

Adam Guerin 24 July 2025

How to Optimise Your Website for AI Tools Like ChatGPT

The way people find businesses online is shifting. With tools like ChatGPT, Google Gemini, and Microsoft Copilot answering more of our questions directly, your website is no longer just for human visitors. These AI tools scan, summarise, and repurpose content to help users get quick answers.

For local businesses in Cairns — whether you’re a real estate agent, lawyer, or café owner — this means your website content needs to be more helpful, structured, and accessible than ever before.

Here’s how to make sure your site is ready.

Adam Guerin 17 July 2025

AI Is Changing the Way People Search — What This Means for Small Business Marketing

Artificial intelligence isn’t just a buzzword anymore — it’s rapidly changing the way people interact with the internet. From voice assistants like Siri and Alexa to conversational tools like ChatGPT, the way we search for information is becoming more natural, more personalised, and more immediate.

For small businesses, this shift has big implications. Traditional approaches to SEO, Google Ads, and social media marketing are being challenged by new behaviours and new technologies. Understanding how AI is changing the game can help you stay visible, relevant, and competitive in a fast-evolving digital landscape.