Write Better Website Content with AI: Prompt Tips for Small Businesses in Cairns

Struggling to write your own website content? You're not alone. Whether you're a Cairns tradie, café owner, or local service provider, getting words on a page can feel like the hardest part of building a website.

The good news? Tools like ChatGPT and other AI writers can help you get started faster—with the right prompts.

In this guide, I’ll show you how to write effective AI prompts to generate clear, professional website copy for your small business. You don’t need to be a tech expert or a copywriter—just follow the examples below.

Why Use AI for Website Content?

AI tools can help you:

• Turn your rough notes into professional paragraphs

• Write in plain English for your customers

• Save time on pages like About Us, Services, and FAQs

• Maintain a consistent tone across your site

The trick is giving the AI a clear and specific prompt.

Tips for Writing Better AI Prompts

1. Be clear about your business and audience

   Tell the AI what your business does, who your customers are, and what tone you want (e.g. friendly, professional, casual).

2. Give it structure

   Mention which page you're writing (e.g. homepage, service page) and what sections you want included.

3. Start with a draft, not the final version

   Use the AI output as a base, then refine it to match your voice and add local details (like suburbs you service).

Prompt Examples for Cairns Businesses

Here are ready-to-use AI prompts you can copy and paste into ChatGPT or your preferred AI tool.

1. Homepage Prompt (for a local plumber)

Write a homepage introduction for a local plumbing business in Cairns. The business is called Reefside Plumbing. They offer emergency plumbing, blocked drains, and hot water repairs. Target homeowners and property managers in Cairns and the Northern Beaches. Use a friendly, professional tone and write in plain English.

2. Service Page Prompt (for an electrician)

Write a service page for a Cairns-based electrician who specialises in residential rewiring, switchboard upgrades, and safety inspections. Include an introduction, bullet list of services, and a call to action. Tone: trustworthy and knowledgeable.

3. About Page Prompt (for a café)

Write an About Us page for a café in Edge Hill, Cairns. It’s a family-run business focused on locally sourced food, good coffee, and community vibes. Keep the tone warm and personal. Include why the owners started the café and what makes it unique.

4. Meta Description Prompt

Write a 155-character meta description for a local pest control business in Cairns that does termite inspections, rodent removal and general pest management.

5. Call-to-Action Prompt

Write a short, friendly call-to-action encouraging customers in Cairns to call for a free quote on solar panel installations. Make it sound local and trustworthy.

Final Tip: Localise It

Even the best AI prompt won’t automatically include your Cairns location or local terminology—so always add that in manually. Mention your suburbs, service areas, or anything unique about your region.

Need Help?

If you’d rather have someone handle this for you, I offer affordable website packages for small businesses in Cairns—including fast-loading sites, local SEO, and help with writing content using AI.

Contact me for a free chat.