Insights and Updates

Adam Guerin 2 September 2025

Search Optimization: Why All the New SEO Acronyms Miss the Point

Every few months, the digital marketing world seems to come up with a new acronym. You’ve probably seen them floating around in posts, webinars, or conference talks:

SEO, GEO, AEO, AIO, AISO, LLMO, LEO, CEO, LSO, VSO, ISO, SMO, NEO, BEO…

It feels like we’re collecting alphabet soup at this point.

But here’s the thing: whether it’s called SEO, GEO, or something shiny and new, it all boils down to the same principle — Search Optimisation.

Adam Guerin 19 August 2025

Top 5 SEO Mistakes Cairns Businesses Make (and How to Fix Them)

Search engine optimisation (SEO) doesn’t have to be complicated, but I see the same mistakes pop up again and again when working with businesses in Cairns. These simple errors can hold back your rankings and cost you local customers. The good news is, most are easy to fix.

Adam Guerin 14 August 2025

Annual SEO Check-Ups: Keep Your Website Healthy and Rankings Strong

Search engine optimisation isn’t a “set and forget” process. Google’s algorithms change, competitors adjust their strategies, and your own website evolves over time.

An annual SEO check-up keeps your site performing at its best and ensures you don’t lose ground in rankings — especially in competitive local markets like Cairns.

For example, if you run a Cairns reef tour business, the online landscape changes constantly. New tour operators pop up, travellers search differently depending on the season, and Google tweaks how it shows local results. Without a regular check-up, you could slip from page one without even realising it.

Adam Guerin 7 August 2025

How Do I Improve My Google Ads Performance for a Local Business in Cairns?

Running Google Ads for a local business in Cairns can be incredibly effective — but only if your campaigns are properly set up, targeted, and optimised. If you’re not seeing results, there’s a good chance your ads need fine-tuning, not a bigger budget. Here’s a…

Adam Guerin 4 August 2025

Google Ads Tips for 2025: A Guide for Small Businesses in Cairns

Running Google Ads in 2025 isn’t about spending more — it’s about spending smarter. For small businesses in Cairns, a well-structured Google Ads campaign can bring in a steady stream of local leads, but only if it’s set up and managed the right way.

Here are some updated, practical tips to help you get better results from your Google Ads this year.