Adam Guerin ⁽¹⁰⁾

With over 20 years of experience in SEO and digital strategy, I help businesses grow their online visibility through honest, data-driven marketing. Based in Cairns, I work with clients across Australia to deliver results through tailored SEO, Google Ads, and content strategies. My focus is on clear communication, practical advice, and long-term partnerships.

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Adam Guerin 30 July 2025

Write Better Website Content with AI: Prompt Tips for Small Businesses in Cairns

Struggling to write your own website content? You're not alone. Whether you're a Cairns tradie, café owner, or local service provider, getting words on a page can feel like the hardest part of building a website.

The good news? Tools like ChatGPT and other AI writers can help you get started faster—with the right prompts.

In this guide, I’ll show you how to write effective AI prompts to generate clear, professional website copy for your small business. You don’t need to be a tech expert or a copywriter—just follow the examples below.

Adam Guerin 29 July 2025

Local SEO Tips to Get Your Cairns Business on Google Maps

If your business isn’t showing up on Google Maps, you’re missing out on local customers searching for exactly what you offer. Whether you're running a cafe in Edge Hill or a plumbing service in Smithfield, appearing in the “Map Pack” can bring in more calls, visits and enquiries from people nearby.

Here are some proven local SEO tips to help get your Cairns business ranking on Google Maps — and keep it there.

Adam Guerin 24 July 2025

How to Optimise Your Website for AI Tools Like ChatGPT

The way people find businesses online is shifting. With tools like ChatGPT, Google Gemini, and Microsoft Copilot answering more of our questions directly, your website is no longer just for human visitors. These AI tools scan, summarise, and repurpose content to help users get quick answers.

For local businesses in Cairns — whether you’re a real estate agent, lawyer, or café owner — this means your website content needs to be more helpful, structured, and accessible than ever before.

Here’s how to make sure your site is ready.

Adam Guerin 21 July 2025

How to Rank Your Cairns Business on Google: A Local SEO Guide

If you're a local business owner in Cairns, you’ve likely wondered how to get your website ranking better on Google. This article breaks down the key steps you can take to improve your visibility using simple, proven local SEO tactics.

Drawing from my years of experience helping Cairns businesses grow online, I’ve outlined what works (and what doesn’t) when it comes to local SEO, with no fluff or jargon.

Adam Guerin 17 July 2025

AI Is Changing the Way People Search — What This Means for Small Business Marketing

Artificial intelligence isn’t just a buzzword anymore — it’s rapidly changing the way people interact with the internet. From voice assistants like Siri and Alexa to conversational tools like ChatGPT, the way we search for information is becoming more natural, more personalised, and more immediate.

For small businesses, this shift has big implications. Traditional approaches to SEO, Google Ads, and social media marketing are being challenged by new behaviours and new technologies. Understanding how AI is changing the game can help you stay visible, relevant, and competitive in a fast-evolving digital landscape.