Writing on SEO, AEO and Google Ads for businesses in Cairns, Far North Queensland and regional Australia.https://adamguerin.com/en-AUhttps://adamguerin.com/ai-search-cairns-directories-not-businesses/https://adamguerin.com/ai-search-cairns-directories-not-businesses/I tracked what Google AI Overviews and ChatGPT recommend for Cairns business searches. The answer says something useful about how local AI search works.Thu, 06 Aug 2026 01:36:01 GMThttps://adamguerin.com/ppc-vs-seo-what-should-your-cairns-business-try-first/https://adamguerin.com/ppc-vs-seo-what-should-your-cairns-business-try-first/Not sure whether to start with Google Ads or SEO? Here's how I help Cairns and FNQ businesses work out which one to run first, and when you need both.Mon, 03 Aug 2026 21:09:34 GMThttps://adamguerin.com/signs-your-google-ads-account-is-being-neglected/https://adamguerin.com/signs-your-google-ads-account-is-being-neglected/How to tell your Google Ads account isn't being actively managed, without opening it yourself. Lead quality, cost creep, and vague reporting to watch for.Mon, 03 Aug 2026 01:58:29 GMThttps://adamguerin.com/what-a-google-ads-audit-actually-finds/https://adamguerin.com/what-a-google-ads-audit-actually-finds/What a proper Google Ads audit uncovers: broken tracking, wasted broad match spend, and campaigns still running on default settings.Tue, 28 Jul 2026 23:10:15 GMThttps://adamguerin.com/the-seo-mistake-almost-every-cairns-hospitality-business-makes-and-why-its-rarely-their-fault/https://adamguerin.com/the-seo-mistake-almost-every-cairns-hospitality-business-makes-and-why-its-rarely-their-fault/After years working with FNQ cafes, restaurants and accommodation providers, I keep seeing the same handful of SEO mistakes.Mon, 27 Jul 2026 01:33:22 GMThttps://adamguerin.com/what-i-learned-training-tourism-operators-across-tropical-north-queensland-on-seo/https://adamguerin.com/what-i-learned-training-tourism-operators-across-tropical-north-queensland-on-seo/Running SEO training for Tourism Tropical North Queensland surfaced the same gaps again and again. Here's what most tourism operator sites get wrong.Mon, 27 Jul 2026 01:23:11 GMThttps://adamguerin.com/the-local-seo-trap-in-port-douglas-mareeba-and-the-tablelands/https://adamguerin.com/the-local-seo-trap-in-port-douglas-mareeba-and-the-tablelands/FNQ location pages are templated duplicates that hurt more than help. Here's what adds local search relevance in Port Douglas, Mareeba and the Tablelands.Wed, 22 Jul 2026 01:23:29 GMThttps://adamguerin.com/do-you-still-need-a-web-developer-i-tested-it/https://adamguerin.com/do-you-still-need-a-web-developer-i-tested-it/I built a real, deployed website using Claude Code instead of a developer. Here's what worked, what didn't, and what it means for Cairns businessesThu, 16 Jul 2026 00:18:44 GMThttps://adamguerin.com/googles-new-ai-search-report-is-live-heres-what-it-actually-tells-you/https://adamguerin.com/googles-new-ai-search-report-is-live-heres-what-it-actually-tells-you/Search Console now has a dedicated AI Overview and AI Mode report. Here's what it tracks, what it still hides, and what that means for FNQ businesses.Wed, 15 Jul 2026 23:03:12 GMThttps://adamguerin.com/who-is-ai-search-recommending-to-your-cairns-customers/https://adamguerin.com/who-is-ai-search-recommending-to-your-cairns-customers/I checked what Google's AI actually cites when someone searches for a local service in Cairns. The results should worry more than SEO agencies.Sun, 12 Jul 2026 23:53:55 GMThttps://adamguerin.com/what-is-aeo-and-what-does-it-mean-for-cairns-businesses/https://adamguerin.com/what-is-aeo-and-what-does-it-mean-for-cairns-businesses/What AEO actually means, how it fits inside standard SEO, and what Cairns and FNQ businesses need to do to show up in Google's AI Overviews.Thu, 02 Jul 2026 23:03:04 GMThttps://adamguerin.com/best-ai-tools-for-small-business-in-cairns-what-actually-works/https://adamguerin.com/best-ai-tools-for-small-business-in-cairns-what-actually-works/An SEO consultant's honest comparison of ChatGPT, Claude, Google AI Pro and Perplexity for Cairns and FNQ small businesses.Wed, 01 Jul 2026 22:44:54 GMThttps://adamguerin.com/how-to-spot-a-fake-aeo-agency/https://adamguerin.com/how-to-spot-a-fake-aeo-agency/Every agency in Cairns is suddenly selling AEO. Here's how to tell real answer engine optimisation from a rebadged SEO package, and what actually works.Thu, 25 Jun 2026 03:52:08 GMThttps://adamguerin.com/how-to-get-more-google-reviews-2026-rules/https://adamguerin.com/how-to-get-more-google-reviews-2026-rules/Google changed its review rules in 2026 and many businesses are breaking them unknowingly. How to get more Google reviews the right way.Thu, 25 Jun 2026 03:46:09 GMThttps://adamguerin.com/how-to-set-up-google-my-business-now-google-business-profile/https://adamguerin.com/how-to-set-up-google-my-business-now-google-business-profile/Claiming your Google Business Profile is the best free move a local business can make. Here's how to do it right, from a Cairns SEO consultant.Thu, 25 Jun 2026 03:39:09 GMThttps://adamguerin.com/how-to-set-up-google-analytics-and-what-it-actually-tells-you/https://adamguerin.com/how-to-set-up-google-analytics-and-what-it-actually-tells-you/A plain-English guide to setting up Google Analytics 4, getting the data clean, and understanding what it tells you. From a Cairns SEO consultant.Thu, 25 Jun 2026 03:33:37 GMThttps://adamguerin.com/how-to-set-up-google-search-console-and-why-your-business-needs-it/https://adamguerin.com/how-to-set-up-google-search-console-and-why-your-business-needs-it/A plain-English guide to setting up Google Search Console: why it matters and what to do once the data starts coming in. From a Cairns SEO consultant.Thu, 25 Jun 2026 03:27:34 GMThttps://adamguerin.com/googles-june-2026-spam-update-should-a-cairns-business-be-worried/https://adamguerin.com/googles-june-2026-spam-update-should-a-cairns-business-be-worried/Google released its June 2026 spam update on 24 June. Here is what it actually means for a Cairns business, and what to do if your traffic drops.Wed, 24 Jun 2026 02:44:00 GMThttps://adamguerin.com/what-seo-agencies-get-wrong-for-family-lawyers-in-cairns-and-what-google-actually-rewards/https://adamguerin.com/what-seo-agencies-get-wrong-for-family-lawyers-in-cairns-and-what-google-actually-rewards/Google doesn't reward chunked content or AI formatting tricks. What actually drives local SEO for family law practices in Cairns.Tue, 23 Jun 2026 12:12:00 GMThttps://adamguerin.com/google-just-rebuilt-search-heres-what-small-business-owners-need-to-know/https://adamguerin.com/google-just-rebuilt-search-heres-what-small-business-owners-need-to-know/Google I/O 2026 changed search more than any update in years. What it means in plain language for small business owners in Cairns and FNQ.Sat, 13 Jun 2026 09:11:00 GMThttps://adamguerin.com/why-your-cairns-business-isnt-showing-up-in-ai-search-and-what-to-do-about-it/https://adamguerin.com/why-your-cairns-business-isnt-showing-up-in-ai-search-and-what-to-do-about-it/AI search is changing how businesses get found online. Here's what's actually working for Cairns businesses - and what's just noise.Fri, 05 Jun 2026 22:04:00 GMThttps://adamguerin.com/what-googles-aeo-guide-actually-says-and-what-you-can-ignore/https://adamguerin.com/what-googles-aeo-guide-actually-says-and-what-you-can-ignore/Google's official guide to AEO and generative AI search has landed. An SEO consultant breaks down what matters and what's just noise.Sat, 16 May 2026 14:00:00 GMThttps://adamguerin.com/what-the-march-2026-core-update-means-and-what-to-do-now/https://adamguerin.com/what-the-march-2026-core-update-means-and-what-to-do-now/Google's March 2026 Core Update finished rolling out on April 8. What it targeted and what to do now, from an SEO consultant of 20+ years.Sat, 11 Apr 2026 00:36:00 GMThttps://adamguerin.com/local-seo-vs-national-seo-why-businesses-in-cairns-and-regional-queensland-need-a-different-approach/https://adamguerin.com/local-seo-vs-national-seo-why-businesses-in-cairns-and-regional-queensland-need-a-different-approach/National SEO tactics don't work for regional markets. Here's what businesses in Cairns and FNQ need to do differently.Tue, 24 Mar 2026 08:27:00 GMThttps://adamguerin.com/googles-discover-update-and-the-rise-of-ai-overviews-what-it-means-for-your-business/https://adamguerin.com/googles-discover-update-and-the-rise-of-ai-overviews-what-it-means-for-your-business/Google's first-ever Discover core update landed in February 2026. Here's what it means for businesses in Cairns and regional Queensland.Tue, 17 Feb 2026 11:23:00 GMThttps://adamguerin.com/how-ai-mode-is-changing-google-search-and-what-it-means-for-regional-businesses/https://adamguerin.com/how-ai-mode-is-changing-google-search-and-what-it-means-for-regional-businesses/Google's AI Mode is now seamlessly connected to Search. Here's what that shift means for businesses in Cairns and regional Queensland.Mon, 19 Jan 2026 20:33:00 GMThttps://adamguerin.com/2025-was-the-year-ai-took-over-search-heres-what-that-means-for-your-business-in-2026/https://adamguerin.com/2025-was-the-year-ai-took-over-search-heres-what-that-means-for-your-business-in-2026/Three core updates, Gemini 3 in AI Mode, and a blunt warning from Google's own engineers. Here's my 2025 SEO wrap-up for regional Queensland businesses.Tue, 30 Dec 2025 11:30:00 GMThttps://adamguerin.com/google-said-nothing-changed-in-november-so-why-did-your-rankings-move/https://adamguerin.com/google-said-nothing-changed-in-november-so-why-did-your-rankings-move/Significant ranking volatility hit in November 2025 with no official Google core update announced. What actually happened, and what it means for your SEO.Sat, 29 Nov 2025 06:15:00 GMThttps://adamguerin.com/is-seo-dead-googles-record-revenue-says-otherwise-october-2025-update/https://adamguerin.com/is-seo-dead-googles-record-revenue-says-otherwise-october-2025-update/Google posted record revenues and confirmed searches are growing. Here's what October 2025's SEO volatility means for Cairns businesses.Tue, 28 Oct 2025 00:39:00 GMThttps://adamguerin.com/when-seo-tools-break-and-rankings-shift-lessons-from-september-2025/https://adamguerin.com/when-seo-tools-break-and-rankings-shift-lessons-from-september-2025/A Google change broke major SEO tools in September 2025 while a spam update kept rolling. Here's what it means for regional Queensland businesses.Tue, 23 Sep 2025 11:22:00 GMThttps://adamguerin.com/the-june-2025-core-update-is-rolling-out-heres-what-you-need-to-know/https://adamguerin.com/the-june-2025-core-update-is-rolling-out-heres-what-you-need-to-know/Google's June 2025 Core Update started rolling out on June 30. What it's targeting and what to do while it's still in progress.Sat, 05 Jul 2025 15:22:00 GMThttps://adamguerin.com/what-googles-ai-overviews-actually-mean-for-businesses-in-cairns-and-regional-queensland/https://adamguerin.com/what-googles-ai-overviews-actually-mean-for-businesses-in-cairns-and-regional-queensland/Google's AI Overviews are now live across Australia. What that actually means for businesses in Cairns and regional Queensland.Wed, 28 May 2025 01:49:00 GMThttps://adamguerin.com/your-google-rankings-are-not-the-whole-story-anymore-heres-what-else-matters/https://adamguerin.com/your-google-rankings-are-not-the-whole-story-anymore-heres-what-else-matters/Google's Quality Rater Guidelines just changed and search volatility is high. What regional Queensland businesses should pay attention to.Wed, 26 Feb 2025 01:55:00 GMThttps://adamguerin.com/two-google-updates-in-one-month-what-a-turbulent-2024-means-for-your-business-going-into-2025/https://adamguerin.com/two-google-updates-in-one-month-what-a-turbulent-2024-means-for-your-business-going-into-2025/Google rolled out two core updates in quick succession in late 2024. What that means for businesses in Cairns and regional Queensland.Thu, 19 Dec 2024 02:15:00 GMT